آليات استخدام الذكاء التنافسى لتحقيق الميزة التنافسية بالجامعات المصرية

Abstract

The study aimed to the following: 1- Identify the conceptual framework of competitive intelligence in the institutions of university education. 2- Studying the steps of using competitive intelligence in the institutions of university education. 3- Recognize the concept of competitive advantage and its most important characteristics in the institutions of university education. 4- Identify the fields of achieving competitive advantage in the institutions of university education. 5- Identify the reality of management information systems in Egyptian universities. 6- Present proposed mechanisms to use competitive intelligence in the institutions of university education in order to achieve competitive advantage. The descriptive method was used in the study, The important results of the study, present the proposed mechanisms to use competitive intelligence in university education institutions in order to achieve competitive advantage such as the following: 1- Establishing a unit for competitive intelligence within each educational institution, which has an organizational structure to follow the senior management, in order to provide accurate data and information that are of interest to decision makers to achieve the objectives of the educational institution effectively and on correct scientific and information bases. 2- Preparing an integrated team to work in the competitive intelligence unit, It consists of individuals with high skills in analyzing and processing data, as well as those who have the ability to present new ideas and future visions that can be implemented, thus enhancing the educational institution's ability to deal with changes in its external environment. 3- Provide a legal framework that allows the access of important information related to the development of educational institutions, in a legal manner in order to enhance their competitiveness. 4- Develop the communication network and the internet to become a comprehensive and integrated network that all individuals within the educational institution, at various levels of management, can benefit from and use in raising the level of quality in the work, and to allow these individuals to add new information to this network too.